Consumers trying to watch or restrict what they eat face a battle each day as they attempt to
navigate the food-rich environments in which they live. Due to the complexity of food …

This paper aims to systematically analyze and synthesize the existing research published on
mental accounting and purchase decision processes by conducting a systematic literature …

The dominant model of regulation in the United States for consumer credit, insurance, and
investment products is disclosure and unfettered choice. As these products have become …

Consumers make trade-offs when they choose between utilitarian and hedonic products.
The former is practical, instrumental, and functional, whereas the latter is sensational and …

Abstract “Retail therapy” is often applied to the notion of trying to cheer oneself up through
the purchase of self‐treats. The negative moods that lead to retail therapy, however, have …

Normatively, consumers should incorporate opportunity costs into every decision they make,
yet behavioral research suggests that consumers consider them rarely, if at all. This …

Mental budgeting and financial management were investigated in a large sample of the
Dutch population. Mental budgeting was quite common, and was explained from general …

We propose that consumers have mental budgets for grocery trips that are typically
composed of both an itemized portion and in-store slack. We conceptualize the itemized …

This research examines the effects of earmarking money on savings by low-income
consumers. In particular, the authors test two interventions that are designed to enhance the …

When consumers perceive that a resource is limited and may be insufficient to accomplish
goals, they recruit and enact plans to cope with the shortage. We distinguish two common …