The study makes an attempt to find out the level of brand association regarding the brands in
the carbonated soft drink market and the levels of association with respect to different …

The purpose of the study is to test empirically the conceptualization of consumer evaluation
of brand image, brand attitude and perceived quality of a two-wheeler, which is considered …

This paper aims at identifying the factors affecting the selection of soft drinks by the
university students of Bangladesh. It only includes carbonated soft drinks consumers of …

Several variables might be ascribed to the most crucial element for the brand
accomplishment. Consumption and its impact on their pleasure are one of the causes. The …

Consumer attitude towards the object continues to be one of the critical areas for marketing
practitioners. As because some important attributes that affect the brand's choice behavior of …