This paper aims to go deeper into how a firm executes digital transformation in marketing.
The experiences discussed in this article will give insight from a business practice …

This paper empirically identifies the predictors influencing the use of promo code in Jordan.
This research extended TAM and TBP models with perceived enjoyment and brand image in …

Dynamic design or coordination stays one of the significant difficulties of web administration
innovation. This article gives an inventive way to deal with the robust making of web …

The COVID-19 pandemic is a new virus that allegedly originated in Wuhan, China, in 2019.
This COVID-19 has spread rapidly, disrupting all sectors of life in various countries. The …

The function of financial technology (or “FinTech” or “FT”) in influencing the intake of
Renewable Energy (REY) across the Asian Cooperation Dialogue (ACD) locations is …

Currently, businesses located all over the world are adjusting to a new standard of
operation. Customers are encouraged to make their purchases of necessities through the …

Energy poverty is a persistent issue in India, impeding environmental and socio-economic
progress. The transition from conventional to renewable energy technology offers the …

Live selling in the e-market has been dominating e-commerce consumer behavior, raising
competition among brands. Given that online purchasing and live selling rose significantly in …

The rise of e-commerce caused by the growing popularity of the world wide web, electronic
gadgets, and social media, has led to a constant upward trend in online shopping in …

Despite the extensive discussions among researchers about online buying business
platforms, there remains a significant gap in research focusing on the design of online …