Purpose This study aims to enhance the understanding of impulse buying in grocery stores,
where such purchases are pervasive and consumers face greater decision fatigue and …

Purpose-This study explores various internal motivating factors of impulse buying
phenomenon in Indian context. This study is aimed at obtaining consumer insights, so as to …

When the relevant literature is reviewed, it will be seen that there is a research gap
regarding the effect of happiness on consumer behavior before shopping. This study was …

This paper provides a dataset that thoroughly explores online impulsive buying behavior,
offering a comparative analysis between Buy Now Pay Later (BNPL) users and non-Buy …

Consumer behaviour is determined by various factors, therefore it is considered as very
complex and difficult to predict. This study is an attempt to explore and establish the …

The act of making an impulsive purchase cannot be restricted to a single type of purchase.
Chocolates, apparel, and cell phones, as well as larger-ticket items like automobiles …

Penelitian ini bertujuan untuk mengetahui pengaruh hedonic motivation, shopping lifestyle,
dan positive emotion terhadap impulse buying. Serta pengaruh hedonic motivation dan …

In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned
decision by a consumer to buy a product or service, made just before a purchase. One who …

There are four types of impulse buying viz., pure impulse, suggestion impulse, reminder
impulse, and planned impulse. For social commerce, suggestion impulse, reminder impulse …

Consumer Behaviour, as a field of study, refers to a systematic study of activities directly
involved in obtaining products/services such that it includes the decision-making processes …