Chatbots' role in service contexts is changing to ensure better connectedness with
customers in the digital marketing era. Thus, developing an understanding of how to …

Introduction In order to address the psychological problems during the COVID-19 pandemic,
mental health chatbots have been extensively used by public sectors. According to Theory of …

Purpose Consumers often communicate with other consumers and perform impulse buying
behavior on social commerce websites. Based on stimulus-organism-response framework …

What drives customer satisfaction and word of mouth in mobile commerce services? A
UTAUT2-based analytical approach | Emerald Insight Books and journals Case studies Expert …

Social Q&A communities are becoming increasingly popular, but literature on users'
continued participation is still relatively limited. Based on theory of planned behavior, this …

Although some studies have explored massive open online courses (MOOCs) discussion
forums and MOOC online reviews separately, studies of both aspects are insufficient. Based …

Purpose Mobile instant messaging (MIM) apps could provide rich and instant information in
employees' communication. However, how media richness impacts MIM user loyalty is …

Purpose This study explores the effects of interpersonal determinants (tie strength and
homophily) and informational determinants (source trustworthiness and customer …

Purpose This study developed a new interpretation of the attitude contagion theory, with the
information adoption model (IAM) as the theoretical basis. A review of electronic word-of …

Purpose As retailers have increasingly embraced an omnichannel retailing strategy,
explaining and predicting the helpfulness of online review should consider both online …