Substantially revised throughout, Political Marketing second edition continues to offer
students the most comprehensive introduction to this rapidly growing field. It provides an …

Political marketing is most commonly associated with efforts to win an election, but if a
politician wins power they need to deliver if they want to implement promised changes and …

Purpose This paper aims to identify both the traditional and novel forms of marketing behind
New Zealand Prime Minster Jacinda Ardern's landslide victory in the 2020 New Zealand …

Political marketing communication has developed beyond simply selling a product, with a
greater strategic focus on relationship building between politicians and the public. As Andre …

This chapter examines how the two major party leaders, Jacinda Ardern and Judith Collins,
communicated the qualities of responsiveness, leadership and credibility in the leadup to …

Once in office, it would have been strategically wise for US President Donald Trump to
deliver on his promises, as well as stay in touch with—and offer a new product offering that …

Names: Lees-Marshment, Jennifer, author. Title: Political marketing: principles and
applications/Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent …