Comparitive Analysis Between Flipcart and Amazon with the Reference of E-Commerce Sector

J Vidani - Available at SSRN 4848019, 2024 - papers.ssrn.com
In the dynamic landscape of e-commerce, understanding consumer satisfaction is crucial for
the success of online retailers (Vidani, 2015). This research paper aims to provide a …

Consumer Sentiments About Online Shopping in the Indian Scenario During COVID-19: A SWOT, ISM, and AHP Approach

S Rudra, S Tripathy, D Singhal - Empirical Research for Futuristic E …, 2022 - igi-global.com
To abate the rapid spread of corona virus, most countries restricted social life. The primary
purpose of this study is to look into the elements that influence online consumer sentiments …

[PDF][PDF] Integrated Marketing Communication as a Strategy for Business Survival-Online Retailers

G Sharma, R Sharma - Journal of Management Research, 2023 - cimr.in
In order to maintain the sustainability of their businesses, online merchants must use
integrated marketing communication (IMC) as a strategic strategy. In an environment of …

THE IMPACT OF ONLINE OFFERS WOOING YOUNG CUSTOMERS

SP Jose, S Cyriac, V Kuriakose - Academy of Marketing …, 2022 - search.proquest.com
Online shopping, internet banking, e-commerce, online offers etc. have become buzzwords
of modern business. The comfort that the customer is enjoying from online shopping is …

Customer Perception and Preference Towards In-House Logistics and Outsource Logistics Model in Maharashtra (India)

P Shahare, DM Burghate - Test Engineering and Management …, 2020 - papers.ssrn.com
In this current dynamic market environment and turbulent time of COVID-19 the role and
performance of logistic services has increased manifold. The logistics service provider has …