Relationships and networks have been analyzed with different theoretical backgrounds and methods, at different levels, and with different results and conclusions. This diversity …
In the light of the current coronavirus crisis, business-to-business firms face a variety of challenges in a complex and fast-changing environment. In order to provide structured …
M Pagani, C Pardo - Industrial Marketing Management, 2017 - Elsevier
This paper examines the impact of digitalization-the adoption of Internet-connected digital technologies and applications by companies-on B2B exchanges. While B2C exchanges are …
A regional smart specialization initiative is investigated from a quadruple helix framework (industry, government, academia, and users/civil society). Based on a qualitative case study …
Purpose Digitalisation has increased the importance of online forms of marketing, including social media (SM) marketing, for entrepreneurial firms. This paper aims to identify digital …
Despite high expectations attached to solution business, research on its value outcomes to the actors involved remains scarce. By drawing on rich empirical data, value research, and …
O Gassmann, E Enkel - R&D management conference, 2004 - academia.edu
Based on our own empirical database of 124 companies, we identified three core open innovation processes:(1) The outside-in process: Enriching a company's own knowledge …
Business conditions have changed significantly since the first notions of networks in industrial marketing were made in the early 1980s. Globalization and the so-called “new …
Consultants and pundits assert that the business-to-business (B2B) buying process has changed markedly in recent years due to the emergence of online, digital applications and …