Purpose The present study aims to propose a framework elucidating the attributes of mobile
augmented reality (AR) shopping apps (ie, spatial presence, perceived personalization and …

Drawing on augmented reality (AR) and social networks literatures, this study investigates
social AR's influence in building relationships among customers through a shared social …

Catch me if you can: effects of AR-enhanced presence on the mobile game experience |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Purpose This study undertakes a comprehensive exploration of the relationships between
psychological ownership (PO) in playful consumption and its substantial impact on …

Purpose This study proposes a framework that demonstrates how the perceived value of
augmented reality (AR) shopping influences the formation of psychological ownership of …

Users in immersive virtual reality (IVR) spaces are not free from sexual harassment. Guided
by psychological ownership theory and select insights from Clair's (1993) framing devices …

Purpose This study aims to test the impact of avatars on consumer psychological states,
engagement, and purchase intention in the online retail environment with reference to the …

In Mixed Reality (MR), users can collaborate efficiently by creating personalized layouts that
incorporate both personal and shared virtual objects. Unlike in the real world, personal …

CSCW and HCI research has a standing discourse on boundary negotiating artifacts and
psychological ownership. Both concepts are attributed the potential to address the …

Psychological ownership over virtual and physical spaces in augmented reality can lead to
tensions between collaborators, yet, there is still a significant challenge in understanding …