The recent debate about the digitalization of museums and new technologies has become
increasingly important among tourism scholars. Digital innovation and virtual environments …

The emergence of new technologies is revolutionizing the way organizations communicate
and interact with consumers, and the tourism industry, including museums, is no exception …

Purpose The purpose of this study is to analyse the brand communication on social media
(SM) made by two-and three-starred restaurants and the customer reaction in terms of …

Purpose: In March 2020, due to the global emergency ensuing from the COVID-19
pandemic, the Italian government closed all national museums, institutes and places of …

This paper examines social media activity by UK museums during the COVID‐19 pandemic.
There is a general perception that as museums closed their doors for extended periods, their …

This article investigates the role played by Information and Communications Technology
(ICT) and specifically social media in reshaping the mediation ('Kulturvermittlung') processes …

Nowadays, universities play a pivotal role in building a more sustainable society, promoting
sustainable development by reducing the negative impacts of their activities. Accordingly …

Technology is changing the traditional approach to museums, ie 'looking and no touching',
encouraging visitors to adopt the new 'playing and interacting'notion. However, previous …

Increasing numbers of museums use Twitter to attract visitors, engage effectively with them
and facilitate the construction and strengthening of communities, where visitors are creating …

This research aims to systematically identify and evaluate the adoption of digital
transformation and innovation in marketing strategies. This research identifies and …