Sažetak Tourism has become one of the central phenomena of a post-modern society
greatly owing to its liaison with language. Especially prominent is the link between tourism …

Purpose–The purpose of this paper is to argue for the usefulness of the sociolinguistic
perspective and sociolinguistic theories for knowledge production in corporate naming …

Tourist attraction signage is an important element of a tourist destination's image and
marketing. With growing competition, destinations, forced to develop distinctive images as to …

Over the past two decades academic research into discourse in tourism, discourse of
tourism and tourism as discourse has been gaining momentum. Due to the steadily growing …