Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

The community of sport is a pervasive, influential, complex, and restricted community
comprised not only of participants such as coaches, athletes, and referees, but also of …

Purpose–The purpose of this study is to document and analyse Standard Bank of South
Africa's sponsorship of Standard Bank Pro20 Cricket as a case study of effective cricket …

In a set of recent essays, including the one in this special section, George Ritzer (see also,
eg, Ritzer and Jurgenson 2010; Ritzer forthcoming) has been advancing a new grand …

This paper explores how the alignment of HR strategy and business strategy relates to
organisational performance. It addresses the core question,“Does the alignment of business …

The purpose of a commercial organization was initially “to create a customer”. However,
retaining the customer has since become regarded as equally important. This is because it …

O futebol é um fenómeno de grande relevância em todo o mundo. O seu poder de influência
é cada vez maior, o que o torna numa referência não só no setor social e cultural, mas …

Little is known about the uptake of strategic marketing planning in golf clubs. Thus, based on
a sample of 307 Australian, New Zealand and British golf clubs, this study examines the …

Purpose–The aim of this study is to demonstrate suitability of the continuous improvement
framework and use of benchmarking method in the context of sports. Design/methodology …

Sales coaching has long been considered one of the most important activities influencing
sales performance (Corcoran, Peterson, Baitch, & Barrett, 1995). Despite the importance of …