Although field experiments have long been used to study voter turnout, only recently has this
research method generated widespread scholarly interest. This article reviews the …

Significant theories of democratic accountability hinge on how political campaigns affect
Americans' candidate choices. We argue that the best estimate of the effects of campaign …

Despite their long trajectory in the social sciences, few systematic works analyze how often
and for what purposes focus groups appear in published works. This study fills this gap by …

" What is a focus group? Why do we use them? When should we use them? When should
we not? As a reader of this book, you may wish to know the answers to these questions. You …

Modern campaigns develop databases of detailed information about citizens to inform
electoral strategy and to guide tactical efforts. Despite sensational reports about the value of …

Political campaigns today are won or lost in the so-called ground war--the strategic
deployment of teams of staffers, volunteers, and paid part-timers who work the phones and …

Phone calls encouraging citizens to vote are staples of modern campaigns. Insights from
psychological science can make these calls dramatically more potent while also generating …

Current explanations of effective voter mobilization strategies maintain that turnout increases
only when a potential voter is persuaded to participate through increased social …

This paper provides the first estimate of the effect of door-to-door canvassing on actual
electoral outcomes, via a countrywide experiment embedded in François Hollande's …

The rise of micro-targeting in American elections raises new questions about the effects of
identity-based mobilization strategies. In this article, we bring together theories of expressive …