Current technological developments have brought about major changes in consumers'
views when buying household products. Technological advances due to the Internet have …

Branding of products as a region and country icon: Governance and entrepreneurship in the
textile industry Page 1 Journal of Governance and Regulation / Volume 11, Issue 2, 2022 50 …

The purpose of this study, were:(1) to uncover again the evaluations of buyers to suppliers of
new products on the aspects of supplier strategic policies of 4P's: place, and (2) to reveal …

Purpose: This article combines the two perspectives of management interests, namely
marketing and finance regarding Fast Moving Consumer Goods (FMCG). The aim is to …

Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial
Services in Emerging Markets Page 1 FACULTY OF EDUCATION AND BUSINESS STUDIES …

Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed
understanding on the essence of buyer responses on the channel capability in deciding new …

The FMCG marketing phenomenon plays all elements of the marketing mix (4P's), so that
each element is thought to have a high degree of complexity. The first objective of this …

The market dynamics of the late 2020s posed significant challenges for the Fast-Moving
Consumer Goods (FMCG) industry, fundamentally transforming consumption habits and …

La presente tesis tuvo como objetivo principal determinar la influencia del comportamiento
del consumidor en el comercio electrónico en la empresa Kyodai Perú SAC, 2022. La …

Introduction. In recent years, research about consumer behavior has not lost its relevance in
the face of increased competition and global economic change. In the marketing field …