Objective: This study investigates the mediating effect of brand affection between brand trust and brand loyalty in a coffee brand in Bangkok, Thailand. Methods: The researchers …
SA Jasim, AG Hussein, KK Mohammed - Galaxy International …, 2023 - giirj.com
Companies strive to make their brand saturated in the lives of customers, and perhaps the psychological ownership of the brand represents one of the best ways to make customers …
The purpose of the article is to determine the role of knowledge and technology management in improving the quality of business 4.0 products. Based on statistics for 63 …
AK Alhawamdeh, AM Mohammad… - International …, 2024 - search.ebscohost.com
In the rapidly evolving landscape of modern banking, where customer satisfaction and loyalty are paramount, this study explores a pioneering strategy by integrating philanthropic …
B Hongsakul, M Subongkod - Thammasat Review, 2023 - researchgate.net
This research aimed to analyze the structure and relationship and to study the path of effects between customer behavior, customer relationship management, airline service quality …
DL Idris, N Asnawi, YS Rahayu - Indonesian Scientific Journal of …, 2024 - journal.uinsi.ac.id
The sharia hotel concept continues to develop in Indonesia, although its growth cannot yet compete with conventional hotels. Providing accommodation in tourism in the form of …
NH Naguib, NM El Saghier, NM Eman - Open Access Library Journal, 2023 - scirp.org
Hypermarkets have experienced an increasingly growing and competitive market in the recent past including many multinational and local companies all battling to achieve …
Penelitian ini memaparkan pengaruh equity theory atau teori keseimbangan terhadap persepsi nilai yang dirasakan. Teori equity ini berasumsi bahwa pada dasarnya manusia …
SM Akmal, AR Hashmi… - Interdisciplinary …, 2023 - iss.internationaljournallabs.com
Background: It is important to note that coffee is a phenomenon that has been around for a while in Saudi Arabia. Arabica coffee cultivation on thin basins and bordering mountain …