This study aims to test some previously proposed MTE (memorable tourist experience)
scales by using UGC (user-generated content) posted in social media sites, through script …

Brand extension is a strategy widely used among firms with high brand equity to launch new
products into the market. This strategy has been the subject of considerable scholarly …

Age has frequently been recognized as one of the key attributes and indicators in creating
an advertising system. In any case, it has been infrequently discovered the moderating …

Over the last decade, scholars have recently emphasized the need for tourism marketers to
orchestrate the wide range communication activities and forms via the adoption of Integrated …

Purpose The nuclear purpose of this research paper is to analyse representative bridges
around the world as a tourist attraction and iconic element through destination marketing …

This paper seeks contribute to the literature on the formation of consumer-based destination
brand equity (CBDBE), on the premise that positioning is a major source of competitive …

Purpose This study aims to use a bottom-up, inductive approach to derive destination image
attributes from large quantities of online consumer narratives and establish a destination …

Globally, the COVID-19 pandemic has had a significant influence on international tourist
arrivals and receipts. This study examines the effect of environmental stimuli on tourists' …

This study investigates the key components and influences of positive affect and electronic
word-of-mouth (eWOM) on tourist visits at two developing urban destinations, namely …

The aim of the article is to present the spatial diversity of tourism in the countries of the
European Union (EU). The main objective of the article can be divided into three immediate …