Back to the roots of cause-related marketing–A systematic literature review of cooperation motives
S Stötzer, K Kaltenbrunner - International Review on Public and Nonprofit …, 2024 - Springer
Based on a systematic literature review, this paper explores the motives for cooperation
between nonprofit organizations (NPO) and companies as profit organizations (PO) in the …
between nonprofit organizations (NPO) and companies as profit organizations (PO) in the …