[PDF][PDF] Consumer responses to brands placed in Youtube movies: the effect of prominence and celebrity endorser expertise
Y Verhellen, N Dens… - Journal of electronic …, 2013 - repository.uantwerpen.be
Despite the vast growth of web 2.0., academic research has not kept pace with the
development of advertising techniques for user-generated content. The present study is, to …
development of advertising techniques for user-generated content. The present study is, to …
The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation
This study seeks to explain how political participation is influenced by cultural values
manifested in political advertising. In this regard, this study proposes a model that …
manifested in political advertising. In this regard, this study proposes a model that …
[HTML][HTML] Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio
AA Herrera, JC Arroyo, RV Charolet - Estudios Gerenciales, 2014 - Elsevier
La efectividad del emplazamiento de marcas enmascaradas en el comportamiento del
consumidor no ha sido comparada empíricamente con la producida por el emplazamiento …
consumidor no ha sido comparada empíricamente con la producida por el emplazamiento …
[PDF][PDF] 간접광고가브랜드태도와프로그램태도에미치는차별적영향: 프로그램유형의조절효과를중심으로: 프로그램유형의조절효과를중심으로
서해진， 송태호 - 경영학연구, 2016 - kmr.kasba.or.kr
최근 자료에 따르면 간접 광고 (PPL) 은 전체 방송광고 매출의 13% 를 차지하고 있으며, 그
규모가 매년 최소 20% 이상씩 증가할 전망이다. 기업이 PPL 을 활용하는 규모가 커지고 PPL 의 …
규모가 매년 최소 20% 이상씩 증가할 전망이다. 기업이 PPL 을 활용하는 규모가 커지고 PPL 의 …
[PDF][PDF] Impact of product placement in movies and video games on consumer buying decision
SE Ricci - 2023 - vdu.lt
Product placement has been making its way in recent decades in different audiovisual
media, for which it is very important to be able to study it and know the impact it has on …
media, for which it is very important to be able to study it and know the impact it has on …
[PDF][PDF] The impact of product placements in YouTube tutorials on the buying decision
AT Schüller - 2018 - scholar.archive.org
This study examines how product placements in YouTube tutorials influence the attitude
towards the tutorial and a purchase intention. Using the Source Credibility Theory, Social …
towards the tutorial and a purchase intention. Using the Source Credibility Theory, Social …
Effects of real and masked brands placement on consumer behavior: An exploratory experiment
A Alvarado Herrera, J Cavazos Arroyo… - Estudios …, 2014 - scielo.org.co
Abstract ALVARADO HERRERA, Alejandro; CAVAZOS ARROYO, Judith and VAZQUEZ
CHAROLET, Rubén. Effects of real and masked brands placement on consumer behavior …
CHAROLET, Rubén. Effects of real and masked brands placement on consumer behavior …
Product Placement in Video Games: Image Transference among Emotions
Organizations look for new ways of communication as traditional media is being saturated
with advertising messages. One of the alternatives is product placement in video games …
with advertising messages. One of the alternatives is product placement in video games …
[PDF][PDF] Promocijsko umeščanje izdelkov v videospotih
L Kuhar - 2018 - core.ac.uk
Promocijsko umeščanje izdelkov je ena izmed novejših oblik oglaševanja, ki se vse
pogosteje uporablja tudi v Sloveniji. V diplomskem delu smo opredelili pojem …
pogosteje uporablja tudi v Sloveniji. V diplomskem delu smo opredelili pojem …
패션제품노출유형에따른브이로거(Vlogger) 속성지각의효과
최우진 - 2018 - s-space.snu.ac.kr
최근 온라인 상에서는 일반인들이 패션 혹은 뷰티 제품을 구매하는 것을 찍어 유튜브 등 비디오
공유 플랫폼에 올리는 Vlog 가 대중들의 관심을 받고 있으며, 최근에는 Vlog 를 통한 소비자들의 …
공유 플랫폼에 올리는 Vlog 가 대중들의 관심을 받고 있으며, 최근에는 Vlog 를 통한 소비자들의 …