This study aims to determine the effect of multi-channel marketing and discount/saving value
on purchasing decisions through clients' buying interest in advertising services provided by …

The pandemic period demands more selective consumption of goods, including beauty
products. Purchases in the cosmetic industry have decreased due to the lack of a marketing …

This research is motivated by the trend of Tiktok during the COVID-19 pandemic. This trend
can be used to overcome economic problems due to declining public purchasing power …

Penelitian ini bertujuan untuk menguji pengaruh online customer reviews, rating terhadap
minat pembelian. Metode yang digunakan dalam penelitian ini dengan kuisioner. Sampel …

The study was aimed to explain the role of purchase intention in mediating perceived price
and perceived quality of purchase decisions of Xiaomi Smartphone customers in Denpasar …

Penelitian ini bertujuan untuk menjelaskan pengaruh diskon dan kemudahan bertransaksi
terhadap keputusan pembelian di e-commerce shopee terkhusus pada mahasiswa Fakultas …

The digital era changes marketing activities and consumer behavior, particularly by
changing conventional transactions into digitalized ones through online marketplaces …

Beauty care and the need for cosmetics have become the lifestyle of modern women,
especially in big cities. Public awareness to look beautiful makes modern women competing …

This research aimed to examine the effect of store atmosphere and word of mouth on the
buying decision which is mediated by buying interest. The research was quantitative …