David and Goliath: When and why micro-influencers are more persuasive than mega-influencers
Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the
determinants of SMI advertising effectiveness is undeveloped. The present research …
determinants of SMI advertising effectiveness is undeveloped. The present research …
[HTML][HTML] How the COVID-19 pandemic may change the world of retailing
AL Roggeveen, R Sethuraman - Journal of retailing, 2020 - ncbi.nlm.nih.gov
Wow! The world has changed dramatically in just a few months with the spread of the novel
coronavirus, COVID-19. This pandemic has altered people's lives and wreaked havoc on the …
coronavirus, COVID-19. This pandemic has altered people's lives and wreaked havoc on the …
A silver lining in the COVID-19 cloud: examining customers' value perceptions, willingness to use and pay more for robotic restaurants
The COVID-19 pandemic has severely affected the restaurant industry due to enforced
closures and limitations on social gatherings, prompting restaurateurs to innovate and adapt …
closures and limitations on social gatherings, prompting restaurateurs to innovate and adapt …
Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
J Li, J Huang, Y Li - Journal of Retailing and Consumer Services, 2023 - Elsevier
In recent years, the extensive use of digital human avatar (DHA) endorsement has emerged.
DHA endorsement often entails the use of real products, eg, wearing real clothes, which …
DHA endorsement often entails the use of real products, eg, wearing real clothes, which …
Unlocking pathways to mobile payment satisfaction and commitment
Although mobile payment services are unlikely to become obsolete, their market dominance
has been challenged following the intensified market competition. A research model is …
has been challenged following the intensified market competition. A research model is …
Emojifying chatbot interactions: an exploration of emoji utilization in human-chatbot communications
The prevalence of chatbots in human–computer communication has significantly increased.
Emojis, as a form of emotional disclosure, have gained significant attention for their potential …
Emojis, as a form of emotional disclosure, have gained significant attention for their potential …
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode
Drawing on regret theory and the product-type literature, it is argued that emotions elicited
during hedonic product consumption reduce the negative consequences of regret and brand …
during hedonic product consumption reduce the negative consequences of regret and brand …
A bibliometric analysis of scientific literature on guilt in marketing
As a self-conscious moral emotion, guilt is a motivational force behind internalized moral
standards that cause moral behavior. Marketers have been harnessing the strength of this …
standards that cause moral behavior. Marketers have been harnessing the strength of this …
An investigation of precursors of online impulse buying and its effects on purchase regret: role of consumer innovation
Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …
Design affordance in VR and customization intention: Is customer inspiration a missing link?
Virtual reality (VR) has become one of the most popular technologies in the context of
customization. However, little is known about whether, how and why the use of VR affects …
customization. However, little is known about whether, how and why the use of VR affects …