The brick-and-mortar retail SMEs (Small and Medium Enterprises) market is confronted with
unprecedented challenges: digitization procurement in a company not prepared for a …

This study explores the relationship among green marketing, corporate image, and
purchase intentions in the retail setting from a consumer perspective. A total of 389 usable …

This study describes the concept of corporate reputation and reviews some of the major
points that exist when it comes to measuring it. It thus suggests a new index for …

Sustainable services are often regarded as sustainable strategies and operations producing
goods and services that satisfy customer needs and significantly improve social and …

The purpose of this study was to expand existing knowledge of hotel consumers' green
behaviors by merging value-belief-norm theory and the theory of planned behavior into one …

Purpose The present study aims to explore the influence of green marketing functions
(green activities, corporate communication of green activities and green image) on corporate …

Quality of in-flight food and beverage is undoubtedly one of the most important requisites for
passengers' pleasurable flight experiences in the full-service airline industry. Nonetheless …

El nuevo paradigma propuesto por el marketing corporativo identifica la gestión de la
identidad, imagen y reputación de la empresa como elementos esenciales para la …

Previous research has found that the images of universities formed by prospective students
greatly influence their choices. With the advent of international branch campuses in several …

The study here is a qualitative research based on multiple case studies of banking service
providers to analyze the role of corporate social responsibility (CSR) in the definition of the …