Perceived effectiveness of anti-tobacco advertisements used in Indian cinema: results of a cross-sectional study from South-India

S Nandru, PB Kodali, KR Thankappan - Journal of Substance Use, 2023 - Taylor & Francis
Objective The anti-tobacco advertisements, also known as Anti-Tobacco Health Spots
(ATHS), are commonly used mass-media to promote tobacco prevention and control. This …