“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts
S Muralidharan, C La Ferle… - International Journal of …, 2024 - Taylor & Francis
Global warming is one of the top environmental concerns in the US, yet little is known about
the effects of green advertising on different generational cohorts–Gen-Z, Gen-Y, Gen-X, and …
the effects of green advertising on different generational cohorts–Gen-Z, Gen-Y, Gen-X, and …
The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential …
MM Goaill, MA Al-Hakimi… - SAGE …, 2023 - journals.sagepub.com
Awareness among consumers in determining purchase intention (PI) and repurchase
intention (RI) for energy drinks plays an important role. However, it has been overlooked in …
intention (RI) for energy drinks plays an important role. However, it has been overlooked in …
THE IMPORTANCE OF HUMOR ELEMENTS IN ISLAMIC DA'WAH MESSAGES AMONG THE MILLENNIAL GENERATION
M Luthfi, SS Karimullah… - al-Balagh: Jurnal …, 2024 - ejournal.uinsaid.ac.id
Using humor in Islamic da'wah can effectively approach the millennial generation more
engagingly and entertainingly. This study aims to identify factors that need to be considered …
engagingly and entertainingly. This study aims to identify factors that need to be considered …
How are ad scepticism levels of young consumers shaped? Testing with simultaneous quantile regression analysis
A KIYMALIOĞLU - Business & Management Studies: An International …, 2023 - bmij.org
Özet Reklam, tüketici tutumlarını ve davranışsal niyetleri şekillendiren pazarlama girişimleri
için önemli bir ikna aracıdır. Tüketicilerin reklama yönelik tutumlarını belirleyen faktörlerden …
için önemli bir ikna aracıdır. Tüketicilerin reklama yönelik tutumlarını belirleyen faktörlerden …
Measuring Innovative Work Behavior Intention Through Experimental Vignette Method: The Role of Cognitive Diversity and Psychological Safety
AAIRK Dewi, A Etikariena - ANIMA Indonesian Psychological …, 2024 - journal.ubaya.ac.id
Innovation is required to create new inventions to maintain company's excellence in its field.
In the individual level, the innovative work behavior in the workplace is a complex behavior …
In the individual level, the innovative work behavior in the workplace is a complex behavior …
[PDF][PDF] Decoding Advertisement: Unpacking the Influence of Different Type of Advertisement on Consumer Emotion and Purchase Intention
A Aurush, NIM Ishar, PL Tan - International Journal of Research …, 2024 - researchgate.net
Each consumer has a unique approach to viewing advertisements, and their responses can
be unpredictable [42]. Grounded with Social Information Processing Theory (SIPT), this …
be unpredictable [42]. Grounded with Social Information Processing Theory (SIPT), this …
Pengaruh Minimalism, Kepuasan Pelanggan Terhadap Kebahagiaan Dan Niat Beli Pada Pengguna E-commercee Shopee
APF Zakiah - 2023 - eprints.perbanas.ac.id
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banyak dalam bentuk digital. Hal itu memudahkan masyarakat Indonesia dalam …
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