This paper aims to study the effect of corporate social responsibility (CSR) on brand image
and brand equity and its impact on consumer satisfaction. The study follows a quantitative …

Demystifying the effect of social media usage and eWOM on purchase intention: the mediating
role of brand equity | Emerald Insight Books and journals Case studies Expert Briefings Open …

The emergence of smartphones has brought a transformative change in the smartphone
industry in terms of technological innovations and business decision-making dynamics …

In the current consumer context, the trend towards a healthy lifestyle has significantly
increased the demand for healthy foods. This study aims to identify the relationship between …

Numerous previous researches have demonstrated that consumers are increasingly
prioritizing their Kansei needs, with the development of technology and social economy …

This study is to examine the translation of a reputable brand into equity and how consumers'
perceptions can trigger value creation from commitment and pursuit of CSR by an …

Various branded content is developed on social media; however, not all branded content
stimulates customer curiosity. Based on the uses and gratification theory as a theoretical …

Purpose Wine consumer behavior has long been a topic of discussion among scholars and
industry professionals aiming to understand the underlying predictors of key behavioral …

To maintain business survival and continuous research and development in the medical
product industry, investigating the factors that influence the public's intention to buy Sars …

Sustainable brand equity denotes the perceived brand equity by consumers, influenced by
companies' non-financial and environmental practices. To cultivate sustainable brand …