In an era dominated by digital interactions and data-driven decision-making, the influence of
Artificial Intelligence (AI) on personalized content marketing has become a focal point of …

The goal of this study was to measure the main effects of e-marketing, e-WOM, and social
media influencers on increasing the intention to purchase and enhancing customers' …

Purpose Online learning gained ground during the pandemic and has continued to be used
in the post-Covid era. Items related to online learning should be included in service quality …

This study investigates the impact of game-based (gamification) e-Learning techniques on
stu-dents' engagement, thereby, their satisfaction with e-learning in Jordanian private …

This study investigates the role of multimedia integration in teaching Islamic religion and its
impact on student satisfaction with interactive learning in Islamic boarding schools in …

Abstracts: This study explores the prospective trajectory of executive education and training
in government institutions, focusing on a selection of government entities within the United …