Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …

Financial technology (otherwise known as FinTech) refers to a type of technology and
innovation that tries to improve and automate the delivery and use of financial services …

Word of Mouth (WOM) has been one of the most important channels of communication in
information exchange among consumers (Chan & Ngai, 2011; Chu & Kim, 2011; Kim et al …

COVID-19 caused a major shift in consumer behavior online at companies that focused on
offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an …

Purpose The aim of this research is to combine and synthesize the findings of previous
studies search for the effects of eWom on purchase intention by meta-analysis …

The purpose of this study was to describe the influence of e-WOM to purchase intention, the
influence of e-WOM to brand image, the influence of brand image to purchase intention and …

Purpose This study aims to examine and validate the role of electronic word of mouth
(eWOM), a mediating factor between the marketing mix elements (product, price, place and …

Purpose This study aims to examine the impact of electronic word of mouth (eWOM) on
behavioural intentions of Indian urban millennials to use it when they book travel. The …

Given the exponential growth of eWOM, especially among the millennial generation, an
analysis of the consultation behaviour of online opinions is essential to better understanding …

Penelitian ini bertujuan untuk mengetahui pengaruh Sosial Media Marketing Dan Electronic
Word Of Mouth Terhadap Minat Beli Produk Sepatu Converse Pada Mahasiswa Feb …