[HTML][HTML] Does fintech innovation and green transformational leadership improve green innovation and corporate environmental performance? A hybrid SEM–ANN …

H Tian, AB Siddik, TR Pertheban… - Journal of Innovation & …, 2023 - Elsevier
This study uses the ecological modernization theory (EMT) and ability-motivation-
opportunity (AMO) perspectives to determine the roles of fintech innovation and green …

[HTML][HTML] E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer …

OH Salah, MM Ayyash - Journal of Open Innovation: Technology, Market …, 2024 - Elsevier
Even though the benefits of e-commerce for Small and Medium-Sized (SMEs) are
enormous, not many SMEs have adopted e-commerce, especially in Palestine. Therefore …

Pengaruh digital marketing dan kompetensi wirausaha terhadap kinerja pemasaran (Studi ada UMKM di Jawa Barat)

D Chusumastuti, A Zulfikri… - Jurnal Bisnis dan …, 2023 - wnj.westscience-press.com
Penelitian ini bertujuan untuk menyelidiki pengaruh pemasaran digital dan kompetensi
kewirausahaan terhadap kinerja pemasaran usaha mikro, kecil, dan menengah (UMKM) di …

Predicting the Indonesian sustainable marketing communication on 2023 trends

P Diawati, IC Mutalov, M Kasmi… - Jurnal Studi …, 2023 - ejournal.unitomo.ac.id
After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic
downturn, especially with the many paralysed microbusinesses. Perspective updates have …

Tech-Business Analytics in Secondary Industry Sector

S Kumar, PS Aithal - International Journal of Applied Engineering …, 2023 - papers.ssrn.com
Purpose: Businesses in all sectors, including the secondary industry, will turn to tech-
business analytics as a crucial tool. Tech-Business Analytics' role in the secondary industrial …

Dampak Implementasi Teknologi Informasi terhadap Efisiensi Biaya Pemasaran pada UMKM di Jawa Barat: Perspektif Akuntansi Manajemen

E Desembrianita, FN Hutauruk, F Azis… - Jurnal Aktiva: Riset …, 2023 - aktiva.nusaputra.ac.id
Studi penelitian ini menyelidiki dampak penerapan teknologi informasi (TI) terhadap
efisiensi biaya pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat …

Unveiling the role of green logistics management in improving SMEs' sustainability performance: do circular economy practices and supply chain traceability matter?

B Zhou, AB Siddik, GW Zheng, M Masukujjaman - Systems, 2023 - mdpi.com
Sustainability has been widely recognized as a pervasive phenomenon that underlies the
operations and performance of businesses. Recent research has examined the effect of …

Cafe marketing communication based on sustainability-environmentally friendly of kopi nako alam sutera

T Mulyadi, A Rusmardiana, MR Aulia… - Jurnal Komunikasi …, 2023 - ejournal.unitomo.ac.id
Coffee Shop and working are two same categories in people's daily activity. Young
generation likes to perform their work from any place especially coffee shop. To them, coffee …

Social media, saving the food & beverages business in the COVID-19 era?

R Rahmawati, S Hudayah… - Cogent Business & …, 2023 - Taylor & Francis
Covid-19 has caused an economic recession, including uncertainty over the food and
beverage sector. One of the layers of business that is vulnerable to pandemic attacks is …

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

N Laila, P Sucia Sukmaningrum… - Cogent Business & …, 2024 - Taylor & Francis
This study presents a bibliometric analysis of digital marketing research within small and
medium-sized enterprises (SMEs) spanning from 1985 to 2024. By analyzing 699 …