Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …

Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for
marketers, little is understood about the sociopsychological motives that drive consumers to …

Purpose The purpose of this paper is to better understand the role of closeness and the
relationships between social media influencers and their followers, and, more specifically …

Brand endorsers can contribute to a brand's success or failure (in the case of endorser
transgressions). Recent advancements in technology have produced new, nonhuman …

Abstract Social Media Influencers (SMIs) are micro‐celebrities with large followings on
social media platforms who engage consumers and hold the potential to promote customer …

Using a six-dimension uses and gratifications (U&G) framework, we explore how social
media use motivations drive consumers' online brand-related activities (COBRAs …

Social media brand pages act as excellent means for engaging consumers. While most
sport clubs use social media such as Facebook to enhance fan engagement, extant …

What are the effects of a brand's owned social media? This meta-analysis examines the
impact of owned social media on social media engagement and sales. Whereas the findings …

The adverse effects of excessive and problematic social networking sites (SNSs) use are
well described in academic and practitioner literature. However, it remains unclear how …