In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

The concept of acculturation has been based on the assumption of an adaptation process,
whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host …

Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …

Sharing economy transportation applications reduce car ownership and single-vehicle
occupancy, contributing to the region's environmental sustainability. Metaverse is a …

Social media technology creates an opportunity to shift the formation of impersonal
relationships from offline to online. The theory of IT affordances provides a basis for …

The rise of the sharing economy (SE) has enabled new forms of urban mobility and had a
substantial impact on the transportation sector. The applications of SE transportation lessen …

Social networking site (SNS) driven e-commerce, the latest social commerce (s-commerce)
phenomenon, gains prominence with the introduction of the call-to-action feature. The call-to …

Marketers increasingly integrate social commerce into their business activities and
encourage users to share brand-related content. The present research investigates the role …

Emerging research on social media influencer (SMI) marketing differentiates between micro-
influencers and mega-influencers. In the present research, we establish that these two types …

The current study objective is to investigate how and when leader member exchange (LMX),
tie strength, and innovative organizational culture influences employee innovative behavior …