Social marketing's consumer myopia: Applying a behavioural ecological model to address wicked problems
Purpose Addressing calls for broadening social marketing thinking beyond “individualistic”
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach …
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach …
'More options… less time'in the 'hustle culture'of 'generation sensible': Individualization and drinking decline among twenty‐first century young adults
There has been a dramatic decline in alcohol consumption among younger people,
including an increase of conscious moderation and abstinence. Change has a generational …
including an increase of conscious moderation and abstinence. Change has a generational …
Constructing the food waste issue on social media: a discursive social marketing approach
UM Sutinen, E Närvänen - Journal of Marketing Management, 2022 - Taylor & Francis
The purpose of the paper is to examine how market actors participate in the socio-cultural
construction of the food waste issue through social media. The paper draws from practice …
construction of the food waste issue through social media. The paper draws from practice …
Connecting nonprofit and communication scholarship: A review of key issues and a meta-theoretical framework for future research
MA Koschmann, MG Isbell… - Review of Communication, 2015 - Taylor & Francis
The purpose of this review is to analyze the current relationship between communication
and nonprofit studies, and to demonstrate how the field of communication can make a …
and nonprofit studies, and to demonstrate how the field of communication can make a …
'Why can't I just not drink?'A qualitative study of adults' social experiences of stopping or reducing alcohol consumption
Abstract Introduction and Aims Alcohol is ingrained in Australian culture, playing an
important role in many social occasions. This can make reducing or stopping alcohol …
important role in many social occasions. This can make reducing or stopping alcohol …
Differential segmentation responses to an alcohol social marketing program
Objective This study seeks to establish whether meaningful subgroups exist within a 14–16
year old adolescent population and if these segments respond differently to the Game On …
year old adolescent population and if these segments respond differently to the Game On …
Sober rebels or good consumer-citizens? Anti-consumption and the 'enterprising self'in early sobriety
E Nicholls - Sociology, 2021 - journals.sagepub.com
Former drinkers in the UK are required to negotiate sobriety in a society that positions
consumption (of alcohol but also more widely) as an important part of identity formation. A …
consumption (of alcohol but also more widely) as an important part of identity formation. A …
A review of factors influencing drinking behaviours in young Australian adults using a behavioural framework approach
Abstract Issues Young adults (aged 18–24 years) are more likely to binge drink than any
other age group in Australia. These behaviours expose young adults to possible adverse …
other age group in Australia. These behaviours expose young adults to possible adverse …
The role of desire in understanding intentions to drink responsibly: An application of the model of goal-directed behaviour
This study models young people's moderate drinking decision-making using the Model of
Goal-Directed Behaviour (MGB), thus presenting insights into young people's desires and …
Goal-Directed Behaviour (MGB), thus presenting insights into young people's desires and …
Competing voices: Marketing and counter-marketing alcohol on Twitter
Excessive alcohol consumption constitutes a global health problem, and despite increasing
efforts to promote safe drinking, spending on alcohol advertising far outweighs spending on …
efforts to promote safe drinking, spending on alcohol advertising far outweighs spending on …