Purpose The enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has …
El marketing digital cobra cada vez mayor importancia en los entornos competitivos de los mercados globales; en este sentido, el comprador de hoy cuenta con características …
E Bruce, Z Shurong, D Ying, M Yaqi, J Amoah… - Sustainability, 2023 - mdpi.com
Online presence is fast becoming a marketing hub for contemporary businesses. Often known as digital marketing, the phenomenon offers several opportunities to businesses …
A Alamäki, P Korpela - Baltic Journal of Management, 2021 - emerald.com
Purpose This study aimed to examine the digital transformation of business-to-business (B2B) sales and its effects on the management of value-based selling. Design/methodology …
H Simula, T Ahola - Industrial Marketing Management, 2014 - Elsevier
Crowdsourcing has been attracting the attention of both academics and practitioners over recent years. The aim of this article is to contribute to the current body of knowledge on …
With airline companies increasingly relying on crowdsourcing websites to deploy their digital marketing strategies, marketeers and strategists seek to acquire an understanding of the …
H Simula, M Vuori - International Journal of Innovation Management, 2012 - World Scientific
In recent years crowdsourcing has increased in popularity as a method for gathering ideas for new innovations and providing solutions to existing problems. This means that firms …
H Simula - 2013 46th Hawaii International Conference on …, 2013 - ieeexplore.ieee.org
Crowdsourcing has been discussed both in academic and managerial articles in recent years. Despite some critical voices, the overall attitude towards crowdsourcing has been …
Z Ardi, I Sukmawati - Journal of …, 2019 - download.garuda.kemdikbud.go.id
Various researches in information technology, especially in the era of industrial revolution 4.0 have revealed that there has been a major change in the use of wireless devices in the …