The emerging social media with inherent capabilities seems to be gaining edge over
comprehensiveness, diversity and wisdom, nevertheless its security and trustworthiness …

Purpose The enabling technologies that emerged from information technology (IT) have had
a considerable influence upon the development of marketing tools, and marketing has …

El marketing digital cobra cada vez mayor importancia en los entornos competitivos de los
mercados globales; en este sentido, el comprador de hoy cuenta con características …

Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

Purpose This study aimed to examine the digital transformation of business-to-business
(B2B) sales and its effects on the management of value-based selling. Design/methodology …

Crowdsourcing has been attracting the attention of both academics and practitioners over
recent years. The aim of this article is to contribute to the current body of knowledge on …

With airline companies increasingly relying on crowdsourcing websites to deploy their digital
marketing strategies, marketeers and strategists seek to acquire an understanding of the …

In recent years crowdsourcing has increased in popularity as a method for gathering ideas
for new innovations and providing solutions to existing problems. This means that firms …

Crowdsourcing has been discussed both in academic and managerial articles in recent
years. Despite some critical voices, the overall attitude towards crowdsourcing has been …

Various researches in information technology, especially in the era of industrial revolution
4.0 have revealed that there has been a major change in the use of wireless devices in the …