Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

The consolidation of Web 2.0 has modified the way people communicate and interact with
tourists. User-generated social media communication continues to increase: to the detriment …

Аннотация Монографияда инвестицион муҳит жозибадорлигининг моҳияти, таркиби ва
баҳолаш мезонларини тадқиқ этиш, уни бошқаришнинг замонавий тенденциялари …

This article aims to examine an integrative model of historical nostalgia, brand authenticity,
brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage …

This study aims to develop a more comprehensive customer-based destination brand equity
model, compared to those examined in previous studies. In line with the research purpose …

The main purpose of this study is to examine the antecedents of brand loyalty in the context
of fast fashion industry. This study also highlights the role of social media (SM) marketing on …

In our study of the “perceptions–attitudes–behaviours” sequence, we explain how resident
perceptions of tourism's impacts on host communities influence not only their attitudes …

The relationships among social media communication, brand equity and satisfaction in a
tourism destination: the case of Danang city, Vietnam | Emerald Insight Books and journals …

This paper seeks contribute to the literature on the formation of consumer-based destination
brand equity (CBDBE), on the premise that positioning is a major source of competitive …

The purpose of this paper is to analyze the role of affective factors on brand resonance in the
context of a destination brand. Keller's brand resonance model (Keller, 2013) was used to …