Purpose This study aims to conduct a thorough literature review to map current studies on
international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The …

Abstract Business-to-business (B2B) firms are striving to sustain market growth and share in
dynamic marketing environment with an increasing need to protect natural resources in era …

Purpose In this paper, the authors aim to introduce international dynamic marketing
capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic …

Purpose This study aims to investigate how international entrepreneurial firms (IEFs)
successfully commercialise innovative products/services internationally. In doing so, the …

Purpose This paper contributes to studies on the relationship between dynamic capabilities
(DCs) and performance by showing how domain-specific DCs–international dynamic …

Geopolitical and economic uncertainties lead to growing volatility by lowering credit flows
(allocations and disbursements), resulting in a sharp plunge in industrial and marketing …

This paper investigates the impact of distributive and procedural justice, and their effects on
salespeople engagement. Based on Social Exchange Theory, we propose a theoretical …

Traditional marketing planning may not be as effective in today's challenging environments
for achieving the dual imperative of meeting objectives and continuously improving market …

Purpose The purpose of this study is to examine the role of dynamic capabilities for
improvement of competitiveness of the organizations through enhancement of …

Many manufacturing firms face considerable difficulties in building export capacity and
selling their products in international markets. These firms often struggle with unpredictable …