The concept of acculturation has been based on the assumption of an adaptation process,
whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host …

Abstract Since Miller's (1995) ground-breaking directive to the anthropology community to
research consumption within the context of production, CCT has come of age, offering …

Why and how do marginalized consumers mobilize to seek greater inclusion in and more
choice from mainstream markets? We develop answers to these questions drawing on …

When confronted with racial stigma, how do people manage it? What specific arrangements
of objects and tactics do they mobilize to make everyday life more tolerable (if not more …

Purpose This paper reflects on the development of Consumer Culture Theory, both as a field
of research and as an institutional classification, since the publication of Arnould and …

We offer a genealogical perspective on the reflexive critique that consumer culture theory
(CCT) has institutionalized a hyperindividualizing, overly agentic, and sociologically …

Prior consumer research has investigated the consumer behavior, identity work, and
sources of ethnic group conflict among various immigrants and indigenes. However, by …

Consumer research commonly conceptualizes consumer acculturation as a project that
immigrants pursue when adjusting their consumer identities and practices to unfamiliar …

Purpose–There is a growing demand of Halal products and services in a number of non-
Muslim countries. Although Muslim consumers have been studied in several research …

Consumer ethnocentrism has been studied extensively in international marketing in the
context of one's country of residence. This paper investigates for the first time the notion of …