A number of marketing phenomena are too complex for conventional analytical or empirical
approaches. This makes marketing a costly process of trial and error: proposing, imagining …

The article investigated dynamic models of the information security system in social
networks, taking into account indicators of information dissemination in the social network …

Viral marketing, marketing techniques that use pre-existing social networks, has
experienced a significant encouragement in the last years. In this scope, Twitter is the most …

In this paper we introduce Y, a new-generation digital twin designed to replicate an online
social media platform. Digital twins are virtual replicas of physical systems that allow for …

This volume describes frontiers in social-behavioral modeling for contexts as diverse as
national security, health, and on-line social gaming. Recent scientific and technological …

This article reports the findings from simulating the spatial diffusion processes of memes
over social media networks by using the approach of agent-based modeling. Different from …

Public opinion inversion and other nonlinear phenomena often occur during online social
network information dissemination (OSNID) in modern society. To explore the influence of …

For a state or non-state actor whose credibility is bankrupt, relying on bots to conduct non-
attributable, non-accountable, and influence/information operations (info ops) that are …

Abstract Hashkat (http://hashkat. org) is a free, open source, agent-based simulation
software package designed to simulate large-scale online social networks (eg, Twitter …

The rapid development of online social media has significantly promoted product diffusion in
online social networks (PDOSN). However, prior studies focusing on irrational behavior …