Purpose This study aims to demonstrate digital banking's influence on customers' evaluation
of service experience and develop a framework identifying the most significant variables of …

Emphasizing customer satisfaction as a strategic lever for enhancing business performance
is a widespread business practice. However, just over 25 years of empirical studies by …

Social media has been playing an important role in marketing strategy. As a part of social
media, social networking sites (SNS) can be utilized by enterprises to create direct …

Mobile banking (MB) is one of the most recent innovations for financial sectors which could
have practical value to both users and banks. This study aims to explore the dimensions …

This study investigated the impact of electronic customer relationship management (e-CRM)
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …

ABSTRACT A stream of research over the past decade that identifies predictors of e‐
learning success suggests that there are several critical success factors (CSFs) that must be …

This study aims at developing and validating a measurement model for customer
engagement with specific focus on mobile devices for shopping. Further, role of customer …

Corporate social responsibility (CSR) has become a crucial construct in hospitality
companies. One of the main reasons is due to the idea that CSR influence consumer loyalty …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Purpose The motivation for this study comes from decision making related to strategic
marketing orientations in international markets. The authors examine if customer orientation …