This study explored the integration of TikTok, an emerging social media platform, into sport
sciences education. Despite its popularity among youth, TikTok's educational impact has …

The active digital engagement of children and teens from a very early age makes them the
most prolific digital users and online content creators. Simultaneously, this high level of …

In an era where social media shapes public opinion and lifestyle choices, and issues such
as global climate change are at the forefront of the public's minds, green influencers …

The rapidly evolving landscape of influencer marketing, particularly within the cosmetics
industry, underscores the need to dissect the dynamics between influencer credibility and …

This thesis examines the social media habits and preferences of female representatives of
older Generation Z. The study aims to explore how individuals of this fraction of Gen Z …

This study explored the integration of TikTok, an emerging social media platform, into sport
sciences education. Despite its popularity among youth, TikTok's educational impact has …

[ES] El engagement orgánico en redes sociales está experimentando recientemente una
evolución centrada en la autenticidad y la transparencia. Estos dos valores son …