Enhancing customer service in satellite telecommunications is a critical focus area for
companies seeking to differentiate themselves in a competitive market. This Review reviews …

Social media platforms viewed as an integrated resources in marketing capabilities, yet
there is a significant shortage and fragmentation of research articulating the dimensions of …

This research examines how 4G network quality (ie, speed, coverage, and call and text
quality), media reviews, 5G promotion, and 5G perceived cost affect 5G perceived value …

Jordanian telecommunications companies face challenging marketing conditions and an
increasingly competitive industry. The present study investigated the descriptive analytical …

Abstract Social Customer Relationship Management (SCRM) has revolutionized the
interaction between companies and customers, creating new opportunities and challenges …

Objective: The aim is to identify the key marketing strategies implemented by the
manufacturers to achieve growth and sustainable development goals (SDGs) market …

This study investigates the influence of competitive intelligence (CI) on sustainable
competitive advantage (SCA) in Jordanian telecommunications companies, with a specific …

This study envisions the future trajectory of intelligent optimization and machine learning
(ML) in the realm of business analytics, introducing novel perspectives. It investigates the …

ABSTRACT Social Customer Relationship Management (SCRM) has revolutionized the
interaction between companies and customers, creating new opportunities and challenges …

The aim of this study is to explore the impact of customer relationship management (CRM)
dimensions (service performance, communication with customers, realistic promises …