This paper presents a mobile application usability conceptualization and survey instrument
following the 10-step procedure recommended by MacKenzie et al.(2011). Specifically, we …

This article examines review helpfulness as a function of reviewer reputation, review rating,
and review depth. In drawing data from the popular review platform A mazon, results …

Online furniture rental platforms are expanding choice and convenience, allowing customers
to rent from a wide array of providers with the click of a button or tap of a finger. The business …

This research is a partial test of Park et al.'s (2008) model to assess the impact of flow and
brand equity in 3D virtual worlds. It draws on flow theory as its main theoretical foundation to …

Smartphones have become the colossal point of attention for both individuals and
businesses worldwide resulting into a whole level of new and innovative experience in …

One of the most successful and useful implementations of 3D virtual worlds is in the area of
education and training. This paper discusses the use of virtual worlds in education and …

This study tests the effect of recommended product presentation on consumers' usage
intentions of a website, mediated by mental simulation. Mental simulation refers to …

While negativity bias has been observed across many contexts, the consensus regarding its
presence in the effects of electronic word of mouth (eWoM) reviews on consumers' …

Electronic word of mouth communications (eWOMs) are online consumer-generated
communications that are expected to affect consumers' perceptions of adopting online …

Since the booming of the internet and the “. com”(e-commerce) in the 1990's, everything has
changed. This improvement created different areas for researchers to investigate and …