Purpose Billions of people around the world are experiencing new ways of interacting with
people using the social networking sites (SNS). With the heavy traffic and technological …

This paper reports on a study that seeks to assess an extended typology of consumer social
networking engagement behaviors. Drawing on uses and gratifications theory, this study …

The “like” feature on Facebook has emerged as a commonly used paralinguistic tool for
communicating, and its importance as an indication of positive feelings toward the posts of …

Consumer-brand identification and consumer engagement in social media brand
communities (SMBC) are two of the concepts most highlighted in recent studies, as brand …

People are known to adjust their behavior based on social information. Starting from 2004,
social media rapidly became a new social arena for human interaction, and scholars widely …

This study investigated the intention of youngsters to experiment with metaverse during their
shopping experience. The study combined the Uses and Gratification Theory and Stimulus …

Contemporary news often spreads via social media. This study investigated whether the
processing and evaluation of online news content can be influenced by Likes and peer-user …

This study explores relationships between Facebook reactions and commenting frequency
through the lens of a random sample of broadcast and newspaper news posts (n= 2,632) …

Instagram and its famous personae are nowadays an important news source for many users,
which may stem from celebrities' and social media influencers'(SMIs) repeated engagement …

While the centrality of Facebook as a political arena has been widely acknowledged, only
scant attention has been given to what makes some political posts more successful than …