Cause-related marketing research (1988–2016): An academic review and classification

S Thomas, S Kureshi, S Vatavwala - Journal of Nonprofit & Public …, 2020 - Taylor & Francis
This study provides an overview of the scholastic literature on cause-related marketing
(CRM) during the period 1988–2016. The purpose of this study was to first identify significant …

Brand activism as a marketing strategy: an integrative framework and research agenda

PC Pimentel, M Bassi-Suter, SR Didonet - Journal of Brand Management, 2024 - Springer
This paper offers an integrative conceptual framework to posit brand activism (BA) as an
organisation-driven phenomenon pertaining to the strategic marketing field. It is reasoned …

How does it fit? Exploring the congruence between organizations and their corporate social responsibility (CSR) activities

MDT De Jong, M van der Meer - Journal of business ethics, 2017 - Springer
Several studies have focused on the effects of corporate social responsibility (CSR) fit on
external stakeholders' evaluations of CSR activities, attitudes towards companies or brands …

Interpreting qualitative data

D Silverman - 2024 - torrossa.com
Untitled Page 1 Page 2 INTERPRETING QUALITATIVE DATA Page 3 Page 4 DAVID
SILVERMAN 7E INTERPRETING QUALITATIVE DATA Page 5 1 Oliver’s Yard 55 City Road …

Against wasted politics: A critique of the circular economy

F Valenzuela, S Böhm - Ephemera: theory & politics in organization, 2017 - irep.ntu.ac.uk
The discourse of zero-waste and the circular economy has been championed by key
players, such as the European Commission, management consultancies, NGOs, academics …

The long-term transformation of the concept of CSR: Towards a more comprehensive emphasis on sustainability

HM Aslaksen, C Hildebrandt, HCG Johnsen - International Journal of …, 2021 - Springer
This article adds to the discussion of the long-term transformation of CSR, presenting a
perspective on the interplay between CSR debate and public discourse on business …

Rethinking corporate social responsibility in the age of climate change: A communication perspective

MW Allen, CA Craig - International Journal of Corporate Social …, 2016 - Springer
In the winter of 2015 world leaders presented plans for keeping the global temperature rise
below 2° C due to projected climate change threats. These threats present organizations …

Research streams in corporate social responsibility literature: a bibliometric analysis

IM Frerichs, T Teichert - Management Review Quarterly, 2023 - Springer
Corporate social responsibility (CSR) research is heterogeneous and still fragmented. In its
interdisciplinary setting, researchers focus on different CSR aspects, secondary concepts …

Trust-building strategies in corporate discourse: An experimental study

M Fuoli, C Hart - Discourse & Society, 2018 - journals.sagepub.com
This article presents a scenario-based experiment designed to test the effects of trust-
building strategies, realised in stance-taking acts, which a previous corpus-based study …

Legitimation strategies in corporate discourse: A comparison of UK and Chinese corporate social responsibility reports

Y Lin - Journal of Pragmatics, 2021 - Elsevier
Negative social and environmental consequences caused by corporate activities (eg,
workplace incidents, oil spills, and product-related accidents) can significantly affect the …