Technological advances in recent years have greatly lowered the barriers for using eye
tracking (ET) as a research tool in laboratory and field settings. However, despite its …

In this selective review, we examine key findings on eye movements when viewing
advertisements. We begin with a brief, general introduction to the properties and neural …

Eye movements are now widely used to investigate cognitive processes during reading,
scene perception, and visual search. In this article, research on the following topics is …

Over the past half century, research on human decision making has expanded from a purely
behaviorist approach that focuses on decision outcomes, to include a more cognitive …

A methodology for assessing attention to and effect of nutrition information displayed front-of-
pack is presented. The methodology is based on an integration of the visual search …

Accompanying the growing call for ecological sustainability, environmental advertising is
playing an increasingly important role in green marketing to foster environmental concern …

This article reviews recent advances in the psychometric and econometric modeling of eye-
movements during decision making. Eye movements offer a unique window on unobserved …

Although it is well known that visual stimuli affect olfactory performance, little is known about
the reverse case: the influence of odor on visual performance. This study aimed to determine …

It is becoming increasingly easier for researchers and practitioners to collect eye-tracking
data during online preference measurement tasks. The authors develop a dynamic discrete …

Human vision is sensitive to salient features such as motion. Therefore, animation and onset
of advertisements on Websites may attract visual attention and disrupt reading. We …