Social media in marketing: A review and analysis of the existing literature
AA Alalwan, NP Rana, YK Dwivedi… - Telematics and informatics, 2017 - Elsevier
People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …
media platforms. By the same token, businesses start looking at such technologies as …
Social media research: Theories, constructs, and conceptual frameworks
In just one decade, social media have revolutionized the life of many people and thus
attracted much attention, not only from industry, but also academia. To understand how …
attracted much attention, not only from industry, but also academia. To understand how …
[HTML][HTML] The impact of virtual, augmented and mixed reality technologies on the customer experience
Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
shaping a new environment where physical and virtual objects are integrated at different …
shaping a new environment where physical and virtual objects are integrated at different …
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
SC Chen, CP Lin - Technological forecasting and social change, 2019 - Elsevier
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …
marketing events. Individuals and companies both create fan pages on online platforms and …
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …
media, a general understanding of the source credibility of voluntary user-generated content …
[PDF][PDF] Online distance learning readiness during Covid-19 outbreak among undergraduate students
In Malaysia, the COVID-19 outbreak reported day-by-day positive carrier statistic increasing
that force government action to impose movement control order (MCO); Malaysian stay at …
that force government action to impose movement control order (MCO); Malaysian stay at …
[图书][B] Consumer Psychology 2e
C Jansson-Boyd - 2019 - books.google.com
• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …
products and services?• How does consumption affect our everyday lives? Informed by …
[HTML][HTML] Frontline robots in tourism and hospitality: service enhancement or cost reduction?
Robots are being implemented in many frontline services, from waiter robots in restaurants
to robotic concierges in hotels. A growing number of firms in hospitality and tourism …
to robotic concierges in hotels. A growing number of firms in hospitality and tourism …
Behavioral intention of traveling in the period of COVID-19: an application of the theory of planned behavior (TPB) and perceived risk
Purpose This paper aims to examine travelers' behavioral intention of traveling in the period
of coronavirus by using the theory of planned behavior. The framework incorporates attitude …
of coronavirus by using the theory of planned behavior. The framework incorporates attitude …
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
S Molinillo, R Anaya-Sánchez… - Computers in Human …, 2020 - Elsevier
While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …
examined why consumers engage in social commerce and the resulting consequences for …