Augmented reality in online retailing: a systematic review and research agenda
H Kumar - International Journal of Retail & Distribution …, 2022 - emerald.com
Purpose Augmented reality (AR) has received massive attention in online retail. Therefore,
the paper aims to review the state-of-the-art literature on AR in online retailing, by identifying …
the paper aims to review the state-of-the-art literature on AR in online retailing, by identifying …
Systematic review and meta-analysis of augmented reality in medicine, retail, and games
This paper presents a detailed review of the applications of augmented reality (AR) in three
important fields where AR use is currently increasing. The objective of this study is to …
important fields where AR use is currently increasing. The objective of this study is to …
[HTML][HTML] Using augmented reality to reduce cognitive dissonance and increase purchase intention
Augmented reality (AR) has been shown to improve consumers' shopping decisions and
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Based on the concepts of the Reality-Virtuality (RV) continuum and the stimulus-organism-
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications
Augmented reality (AR) is regarded as a visually transformative technology that enables
consumers to gain immersive and enjoyable information about experience products/services …
consumers to gain immersive and enjoyable information about experience products/services …
Change in technology-enabled omnichannel customer experiences in-store
B Alexander, A Kent - Journal of Retailing and Consumer Services, 2022 - Elsevier
This paper explores changes in technology-enabled omnichannel customer experiences in
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Y Wang, E Ko, H Wang - Asia Pacific Journal of Marketing and …, 2021 - emerald.com
Purpose Due to the lack of relevant literatures on the application of mobile augmented
reality (AR) service in beauty industry, the purpose of this study is to explore the impact of …
reality (AR) service in beauty industry, the purpose of this study is to explore the impact of …
Meta-analysis of augmented reality marketing
Purpose Amidst the ambiguity about the impact of augmented reality (AR) attributes on
hedonic or utilitarian values, the present study aims to understand what AR attributes create …
hedonic or utilitarian values, the present study aims to understand what AR attributes create …
Augmented reality in retailing: a review of features, applications and value
Purpose The purpose of this paper is to review augmented reality (AR) within retailing by
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …
Defining digital fashion: Reshaping the field via a systematic review
The field of digital fashion is rapidly evolving, yet what constitutes digital fashion, and how it
should be defined has not been firmly established. This study aims to conceptualize and …
should be defined has not been firmly established. This study aims to conceptualize and …