Purpose This study aims to propose a comprehensive causal model to examine the
relationships between customer experience and four key factors in brand building, ie, brand …

Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in
Malaysia | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Open innovation allows the hotel industry to create platforms and channels for collaboration
with its customers, which results in a better understanding of their tastes and demands. In …

Purpose The purpose of this paper is to examine foreign participants' service quality,
satisfaction and behavioral intention during the 2016 Shanghai International Marathon, and …

According to World Travel & Tourism Council, the tourism industry in Malaysia has been
boomed prosperously in few years. Accordingly, such phenomenon has largely propelled …

Abstract The Maynilad Water Services Inc.(MWSI) is responsible for supplying water to the
west zone of Metro Manila. The utility provides service to 17 cities and municipalities which …

Purpose The purpose of this study is to understand the situation of hotels and tourism
industry in Malaysia during and in post Covid-19 and to mitigate indirect damage caused by …

Purpose The purpose of this study is to propose a framework for the evaluation of the
perceived value internal audit functions add to their organisations. The framework is based …

Este estudio proporciona información sobre la relación entre la calidad percibida y la
satisfacción. La calidad percibida se mide a través de cuatro atributos elegidos los cuales …

The disconnect between service quality perceptions and delivery of service quality in a
company can lead to customer dissatisfaction. Improving a service process, such as the …