In this digital age, manufacturers are competing to market their products through social
media platforms such as Instagram. Manufacturers sell their products on Instagram by …

Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Buku ini ditujukan untuk para mahasiswa maupun manajer/pemilik Toko Balikita maupun
pelaku bisnis yang bergerak di bidang yang sama. Bagi mahasiswa buku ini diharapkan …

The utilization of celebrity endorsement as a marketing strategy has gained widespread
popularity across various industries, including the electronic industry. The objective of this …

Perkembangan teknologi yang semakin pesat memudahkan masyarakat dalam berbagai
aspek kehidupan. Media sosial adalah hasil dari perkembangan teknologi yang digunakan …

In the current era, many skincare products have emerged. One of the skincare products that
is popular and in great demand is Skintific. The large number of skincare products …

The increasing awareness of the Indonesian people to preserve their facial skin has invite
many brands of skincare products to compete in the Indonesian market make the …

Purpose: Celebrity endorsement is a marketing strategy firms have embraced to survive and
fortify their market competitiveness. This study examined how celebrity expertise and …

This study aims to identify the factors that influence purchase intention for Wardah cosmetics
in Semarang through attractiveness, trustworthiness, expertise, and brand image. The study …

This research discusses problems with Somehinc products. The purpose of this research is
to explain the influence of Celebrity Endorsers on purchasing decisions for Somethinc …