Variety‐seeking research has examined antecedents in terms of contextual factors and
individual differences. However, it does not consider the interaction of individual difference …

Technological advances and innovations in the agri-food sector have become increasingly
important over the past decade. However, as consumers often have little knowledge and …

Scarcity cues are increasingly being employed as marketing tactics. However, it remains
unclear whether and how supply-led and demand-led scarcity cues differentially affect …

The use of smartphones has become an integral part of everyone's lives. Due to the
ubiquitous nature and multiple functionalities of smartphones, the data handled by these …

Online shopping is a well-recognized business and user activity. Moved by utilitarian and
hedonic motives, millions of users visit online stores daily. Literature indicates users' self …

How do product innovation messages delay purchase intentions? Few studies offer answers
to this question. Building on the literature of regulatory focus and framing effects, this study …

This paper aims to identify which Schwartz values and regulatory focus orientations
influence consumer behavior on the food market in the domain of preference for domestic …

The main objective of this research is to identify and classify the opinions of Persian-
speaking Twitter users related to drought crises in Iran and subsequently develop a model …

Purpose This research explores how to design service delivery systems to facilitate a
customer experience that enables the realisation of prevention-oriented goals …

Purpose This study aims to further analyse the decision-making process of low-income
consumer from an emerging market by verifying the influence of regulatory focus and …