The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
MTH Le - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …
Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model
Ecolabels are regarded as an exceptional marketing and advertising tool that informs
contemporary consumers about the green traits of a product. They provide information that …
contemporary consumers about the green traits of a product. They provide information that …
Differences between early adopters of disruptive and sustaining innovations
R Reinhardt, S Gurtner - Journal of Business Research, 2015 - Elsevier
The success of innovations strongly depends on knowledge about early adopters. Prior
research helps to describe the characteristics of this important customer type. However, not …
research helps to describe the characteristics of this important customer type. However, not …
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on SOR model
A Alanadoly, S Salem - Asia Pacific Journal of Marketing and …, 2022 - emerald.com
Purpose This study's aim was to investigate the stimulators of fashion e-consumers within e-
commerce environments. The study proposed a framework utilizing stimulus–organism …
commerce environments. The study proposed a framework utilizing stimulus–organism …
Liking of traditional cheese and consumer willingness to pay
A Braghieri, A Girolami, AM Riviezzi… - Italian Journal of …, 2014 - Taylor & Francis
We review herein the relevance of credence and sensory attributes for cheese liking as a
basis for subsequent discussion on attributes related to traditional dairy products such as …
basis for subsequent discussion on attributes related to traditional dairy products such as …
Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention
EST Wang, JR Yu - British Food Journal, 2016 - emerald.com
Purpose The purpose of this paper is to explore the effect of the product attribute beliefs of
ready-to-drink (RTD) coffee beverages (ie content sensory, packaging and branding, and …
ready-to-drink (RTD) coffee beverages (ie content sensory, packaging and branding, and …
Exploring loyalty to specialty foods among tourists and residents
Purpose The purpose of this paper is to examine a specialty food loyalty model which
includes perceived quality, satisfaction, and motivation, and to assess the model's …
includes perceived quality, satisfaction, and motivation, and to assess the model's …
Synthesis of constructs for modeling consumers' understanding and perception of eco-labels
KMR Taufique, C Siwar, B Talib, FH Sarah… - Sustainability, 2014 - mdpi.com
The term “eco-labeling” has become a buzzword in today's sustainable business world. The
use of eco-labeling in various forms has been increasing notably for past many years …
use of eco-labeling in various forms has been increasing notably for past many years …
Service delivery and branding management in digital platforms: innovation through brand extension
Purpose. Resources and experiences may give platform owners an advantage to expand
their business to new areas of possible growth. However, can the winner take it all? Or is the …
their business to new areas of possible growth. However, can the winner take it all? Or is the …
Food fraud and consumers' choices in the wake of the horsemeat scandal
Purpose–In 2012, the European food industry was hit by a food fraud: horsemeat was found
in pre-prepared foods, without any declaration on the package. This is commonly referred to …
in pre-prepared foods, without any declaration on the package. This is commonly referred to …