Organizational citizenship behavior (OCB) research has been extended in the literature to
the customer domain by examining the role of customer behavior in the service sectors …

This paper reflects on the changing nature of the cultural tourist, including motivations,
profiles and experiences. The paper firstly reviews broadening definitions of cultural tourism …

This paper attempts to analyze the effects of customer-employee interaction and digital
attributes of engagement on customer value co-creation behaviors (CVCB), which in turn …

This study presents a framework to empirically validate the relationship between the tangible
and intangible measures on tourism destination marketing efforts. Uniquely, a case study …

Purpose This paper aims to analyze advertising effectiveness in terms of self-reported
memory (recall) by measuring customers' visual attention, including consumer engagement …

This research note introduces a research agenda for the development of aquaculture
tourism. The first aim of this research piece is to present the emerging phenomenon of …

Purpose: The purpose of the research is to evaluate the impact of the COVID-19 pandemic
on the tourism industry in the Riau Islands Province, Indonesia, and to reformulate a …

The purpose of this study was to identify the factors influencing involvement of rural healing
tourism participants. The hierarchical regression analysis was applied for this study. In the …

Narratives are a pathway to success for tourist destinations (the soul of the tourist
experience) and have the capacity to structure them. New ways to communicate them as …