Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …

The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

This paper aims to explore the impact of the COVID-19 pandemic on retail real estate and
high street landscape through acceleration of e-commerce and digitalization. The retail …

Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered
Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …

Although the customer experience is a key factor in helping firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …

In the digital era, the offer of multiple shopping channels in the retail sector has been
improved, and customers are changing their shopping habits. For this reason, supermarkets …

This paper explores changes in technology-enabled omnichannel customer experiences in
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …

Omnichannel retailing and post-pandemic recovery: building a research agenda | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Grounded on the stimulus–organism–response framework, this study investigated the
mechanism by which channel integration and logistics service influence satisfaction and …